EXPERIENCE | De Santis creates new brand vision for World Jurist Association
De Santis has become a main corporate sponsor of ‘The World Law Congress 2019’ in Madrid alongside partners Santander, Repsol and la Caixa Foundation.
De Santis has created the new brand vision for the World Jurist Association, a historic Non-Governmental Organization with special consultative status before the United Nations. It stands out as an open forum where judges, lawyers, professors and legal professionals from more than 140 nationalities work and cooperate to reinforce and expand the rule of law.
The new brand vision of the WJA was presented by Nicolas De Santis, CEO of De Santis, during the World Law Congress in Madrid in the presence of H.M. the King Felipe VI of Spain and other international authorities.
“At De Santis, we support the mission and values of the World Jurist Association in promoting and defending democracy and liberty around the world. To achieve this we must guarantee for the respect and correct application of the rule of law. The World Jurist Association, organiser of this congress, is one of the global protectors of these values”
said Nicolas De Santis, CEO of De Santis
A NEW BRAND VISION OF PEACE THROUGH LAW
The new brand represents the world in an abstract way, using colourful circles that intertwine to create the shape of countries and regions of our world. “It represents the inter-dependence of countries and people’s of our planet, working together to achieve peace though law and cooperation” says Nicolas De Santis, CEO of De Santis.
The World Jurist Association was founded in the United States in 1963, based on the original concept ideated by Sir Winston Churchill of “contributing firmly from civil society to strengthen the rule of law.” In 1957, Churchill praised the proposed original program and its objective of strengthening international law and its institutions. Furthermore, the President of the United States of America, Dwight Eisenhower, supported the creation of the World Through Law Center, today WJA, recognizing the need for an organization with these characteristics: “The world has no choice between force and law: if civilization is to survive, it has to choose the force of Law.”