The report reviews the power of superstar branding, digital technology and the study of income distributions to these stars in sport, business and entertainment often referred to as “Superstar Economics.”

The analysis covers stars including Tom Cruise, David Beckam, Michael Jordan and Jeff Immelt, CEO of GE. We review U.S. President Barack Obama and his now famous first presidential campaign that used the power of digital and social media to turn him into a superstar almost in record time to win him the White House.

De Santis also covers the power of digital technology in creating superstar brands faster and includes case studies of franchises such as Real Madrid sports team, Star Wars and The Matrix Trilogy.

The report also discusses the famous dismissal of Tom Cruise from Paramount Pictures by Sumner Redstone, and David Beckham’s sensational career move to the Los Angeles Galaxy team.











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