The best way to predict the future is to create it

Corporate Vision® Programme

Futurise the organisation.

Corporate Vision® Programme
Our Corporate Vision® Programme helps organisations to ENVISION the future by innovating and aligning four crucial components of the strategy and organisational design: Corporate Vision, brand creation, business model innovation and organisational culture.

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Futurise the organisation.

Corporate Vision® Programme
Our Corporate Vision® Programme helps organisations to ENVISION the future by innovating and aligning four crucial components of the strategy and organisational design: Corporate Vision, brand creation, business model innovation and organisational culture.

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Corporate Vision® Programme.

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Corporate Vision®.
Invent the future.

We have specialised in Corporate Vision® for over 30 years and have invented the most sophisticated tools to assist our clients in creating future strategies. Our visioning process discovers new paradigms, creates new products, services and markets and reinvents companies to be true innovators in an exponential and sustainable future.

We start our programme by developing a map of your Present State (existing situation) as an organisation and then reimagine your future vision and corporate concept to create the Future State.

We bridge the gap between the two by innovating your brand, business model, and organisational culture to disrupt markets of the future while reinforcing your existing business in the process.

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Build a Visionary Brand.

We have created and built some of the world’s biggest brands. We use branding to generate a powerful image of your future vision and communicate it to all stakeholders. Our brands create powerful emotions and feelings that energise people to support the organisation in achieving its new future.

Our Creative Studios are experts at creating, designing, managing and building visionary global brands, brand portfolio growth and future narratives as an integral part of your strategic vision, business model and go to market strategy.

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Innovate Business Model.

The new Corporate Vision and strategy will indicate required initiatives to innovate the organisation, its products, services and business model.

We innovate your business model, develop new disruptive propositions, create new market categories and future cash engines using our tools, expertise and start-up network ecosystem.

In our projects, we use the power of our Ventures Lab, our innovation ecosystem, to explore the potential of exponential technologies, start-ups and future business models.

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Align Culture & Organisation.

Culture is the number one enabler or obstacle to enterprise innovation and progress. Using our Corporate Vision System®, we diagnose the ‘health’ of your existing culture, organisation and strategy as well as preparing the future strategic and cultural pillars that create a more innovative organisation and fully engaged people and teams.

Corporate Vision® Programme.

ojo_Mesa de trabajo 1

Corporate Vision®.
Invent the future.

We have specialised in Corporate Vision® for over 30 years and have invented the most sophisticated tools to assist our clients in creating future strategies. Our visioning process discovers new paradigms, creates new products, services and markets and reinvents companies to be true innovators in an exponential and sustainable future.

We start our programme by developing a map of your Present State (existing situation) as an organisation and then reimagine your future vision and corporate concept to create the Future State.

We bridge the gap between the two by innovating your brand, business model, and organisational culture to disrupt markets of the future while reinforcing your existing business in the process.

Icon-02

Build a Visionary Brand.

We have created and built some of the world’s biggest brands. We use branding to generate a powerful image of your future vision and communicate it to all stakeholders. Our brands create powerful emotions and feelings that energise people to support the organisation in achieving its new future.

Our Creative Studios are experts at creating, designing, managing and building visionary global brands, brand portfolio growth and future narratives as an integral part of your strategic vision, business model and go to market strategy.

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Innovate Business Model.

The new Corporate Vision and strategy will indicate required initiatives to innovate the organisation, its products, services and business model.

We innovate your business model, develop new disruptive propositions, create new market categories and future cash engines using our tools, expertise and start-up network ecosystem.

In our projects, we use the power of our Ventures Lab, our innovation ecosystem, to explore the potential of exponential technologies, start-ups and future business models.

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Align Culture & Organisation.

Culture is the number one enabler or obstacle to enterprise innovation and progress. Using our Corporate Vision System®, we diagnose the ‘health’ of your existing culture, organisation and strategy as well as preparing the future strategic and cultural pillars that create a more innovative organisation and fully engaged people and teams.

Corporate Vision® Programme process.

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Corporate Vision® Programme process.

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For the Programme, we use our Corporate Vision System® tool as a working framework to guarantee that all the parts of the culture and organisation are taken into consideration and aligned during vision creation and implementation. During the CORPORATE VISION creation phase, we also use our foresight tool GLOGO® to identify megatrends and disruptions and support the vision creation.

For the Programme, we use our Corporate Vision System® tool as a working framework to guarantee that all the parts of the culture and organisation are taken into consideration and aligned during vision creation and implementation. During the CORPORATE VISION creation phase, we also use our foresight tool GLOGO® to identify megatrends and disruptions and support the vision creation.

Our visioning & strategy tools.

We use our Corporate Vision System® to drive the programme forward. We explore with you the exponential future and co-create a visionary roadmap and strategy that guarantees growth, shared purpose, innovation and sustainable leadership.

GLOGO® is our unique framework to monitor global complexity and make sense of our interconnected world. GLOGO® helps our clients anticipate future challenges and opportunities to reduce uncertainty, improve governance and maximise leadership.

Our visioning & strategy tools.

We use our Corporate Vision System® to drive the programme forward. We explore with you the exponential future and co-create a visionary roadmap and strategy that guarantees growth, shared purpose, innovation and sustainable leadership.

GLOGO® is our unique framework to monitor global complexity and make sense of our interconnected world. GLOGO® helps our clients anticipate future challenges and opportunities to reduce uncertainty, improve governance and maximise leadership.

Corporate Vision Programme case studies.

CANAL+
Re-inventing a media company’s business model for the future.

Pay TV broadcaster CANAL+ was going to be disrupted by Netflix and new streaming technologies. We created Yomvi, a new streaming service, brand and business model that delayed the launch of Netflix in Spain and turbocharged Canal+ transformation to digital. Yomvi provided a new growth engine and a culture of innovation, culminating in the successful sale of CANAL+ to Telefonica for $1billion. Our innovation work was instrumental to realise the full business value of CANAL+ leading to the sale.

Iberdrola/Scottish Power
Re-inventing THE FUTURE OF ENERGY.

We helped Iberdrola envision a sustainable energy future, over 20 years ago, providing a crucial strategic time advantage over its global competitors. We developed a new Corporate Vision®, brand strategy, business model innovation and cultural programme to transform Iberdrola into a ‘caring and trusted brand’, that builds sustainable energy solutions for its customers and society. Iberdrola today is one of the world’s leading energy firms and a renewable energy leader with a market value of €60 billion, 35,000 employees and over 30 million customers across the globe.

Explore more.

Explore more.

Create Future Vision & Strategy
Invent the Future.
LEARN MORE → 

Win the Brand Wars®
Build a Visionary Brand.
LEARN MORE → 

Ventures Lab. Accelerate Growth
Innovate Business Model.
LEARN MORE → 

Organisational Culture Managemen
Align Culture & Organisation.
LEARN MORE →