EXPERIENCE | De Santis® helps CEPSA create and launch their new ‘Positive Motion’ strategy and vision 2030 to the world
De Santis®, the London-based visioning lab, has created the new strategic vision concept for CEPSA, the Spanish multinational oil and chemical company that operates in several European countries and Algeria, Canada, Colombia, Morocco, Brazil, and Panama.
De Santis® has helped CEPSA enhance its new 2030 strategy by creating a new vision that reinforces Cepsa’s ESG commitment: “A world in positive motion”. With the new vision, CEPSA has positioned itself as a sustainable mobility ecosystem & green energy leader. Cepsa will be investing over €8 billion over the next decade to decarbonise its product portfolio and add new sustainable energies to its ‘energy parks’, including green hydrogen for mobility, sustainable fuels for aviation and solar power for its network of 1500 service stations.
Part of the new vision includes CEPSA to become a ‘Net Positive’ company to differentiate itself from the now obsolete concept of ‘Net Zero’, which focuses on doing less bad to society rather than more good. Instead, ‘Net Positive’ focuses on doing “more good”, positively impacting people and communities.
“We are thrilled to announce that our client Cepsa and their CEO Maarten Wetselaar launched the new #PositiveMotion strategy and vision 2030. Cepsa is now positioned as sustainable mobility, new commerce and green energy leader ready to build a brighter future for society. The new strategy will differentiate Cepsa as a proactive actor in building the new energy and mobility infrastructure for 2050,”
says Nicolas De Santis, CEO of De Santis®.
De Santis® is the visioning lab working with organisations to design future strategies, brands, cultures and business models to drive positive change in a complex world.
Our systems change approach to corporate visioning, brand creation, business model innovation and culture management generates visionary teams and organisations that create new markets, products, services and ventures that directly benefit the world. De Santis’s team expertise in strategic vision and global brand strategies includes Iberdrola, Canal+, Garanti Bank, Prisa, Ferroglobe, Santander, Opodo, CocaCola, Grupo OHL, Scottish Power and GE.