EXPERIENCE | FUTURE OF DRINKS | BIG COLA
Corporate Vision worked with AJE GROUP to develop a long term strategic vision for the company, a new brand portfolio strategy and a new business model and brand to attack the hugely lucrative healthy drinks category.
EXPERIENCE | Financial services and banking expertise
Corporate Vision® has extensive expertise working with the most important global and national brands in the financial services sector.
REPORT | Superstar Economics: How superstars are made in entertainment, sports, business and politics.
In this MEDIA & ENTERTAINMENT report, Nicolas De Santis, CEO of Corporate Vision, covers how ‘superstars’ actually become superstars in entertainment, sports, business and politics.
EXPERIENCE | Cepsa: Vision & Innovation in Energy Retailing
With a comprehensive network of over 2,000 gas stations, Cepsa is one of Europe’s leading energy and petrochemical companies. The Corporate Vision® team developed the main Cepsa brand and has worked with the company for many years helping to expand their corporate and brand strategy and business model as well as their marketing and retailing operations.
BRANDING | BRAND EU, the European Union Brand Centre: making the EU brand cool!
Created by Corporate Vision and the think tank Gold Mercury International in 2014, BRAND EU, the European Union Brand Centre, is the independent brand marketing champion of the EU. Located at the Corporate Vision offices in London’s Mayfair, BRAND EU works towards creating an exciting EU brand identity and vision that connects with citizens and the rest of the world. Via its research and various programmes, BRAND EU aims to clarify what the EU really is (a bastion of stability), shed light on its critical role in the world, and stimulate unbiased discussions concerning where the EU needs to go and what it must evolve into (vision).
NATION & CITY STRATEGIES | Geovision & Future City® Sustainable urban models for smarter cities and territories
Geovision – Future City® is Corporate Vision’s specialist approach to develop the potential of territories, cities, regions, nation brands and key national and regional assets and industry verticals. Geovision® includes a unique set of tools that integrates the fields of strategic vision, urban planning, identity development, business model innovation, trade & investments and communications in a holistic, visionary and implementable product.
NEWS | Nicolas De Santis, CEO of Corporate Vision, on CNBC: “The EU needs to clarify its vision and brand to its citizens”
Nicolas De Santis, CEO of Corporate Vision and founder of the BRAND EU Centre (www.brandeu.eu), talked to CNBC about Brexit and the weak brand of the European Union.
BOOK | Fortune 100 CEOs praise Shaking the Skies, our aviation industry strategy book by Giovanni Bisignani
Corporate Vision® and its parent organisation, global governance think tank, Gold Mercury International, co-published and launched, SHAKING THE SKIES, a book about the transformation of the airline industry.
CASE STUDY| Argentaria: Re-inventing the banking business model leading to a successful privatisation
Using the four areas of our Corporate Vision® System mode, we explain how we worked with ARGENTARIA to implement a federated banking model and achieve a successful privatisation that changed the Spanish and European financial landscape.
EXPERIENCE | Corporate Vision® develops new brand vision & digital transformation for global music radio leader LOS40
Corporate Vision® is working with ‘Los 40 Principales’, the iconic Top 40 global music radio network and audience leader, to re-invent the brand and transform the company towards digital and audio-visual entertainment.